Apple are still tripping over themselves trying to get their Maps app working correctly, where I'm sure iOS 7 will feature "magical" and "revolutionary" new features in their Maps app.
For now, the Cupertino-based company are hiring "ground truth managers" all across the world. These ground truth managers would have the task of testing new releases of Apple's Maps code in their specific regions, collecting truth data to analyze changes and make sure it all corresponds with reality, and evaluating competing mapping products against Apple's own Maps app.
Apple began this ground truth manager hunt in Australia first, why Apple didn't do this sooner is the question of the day, why they've waited until now, is the bigger question.
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