Technology content trusted in North America and globally since 1999
8,463 Reviews & Articles | 65,139 News Posts

Apple ditches Retina MacBook Pro 'Highest Resolution' tagline

Apple forced to change Retina MacBook Pro tagline after Google released Chromebook Pixel

By Trace Hagan from Mar 26, 2013 @ 17:02 CDT

Apple has been forced to ditch the marketing tagline that it has been using in conjunction with the Retina MacBook Pros. The tagline: "The highest-resolution notebook ever. And the second highest." This no longer holds true thanks to the release of the Google Chromebook Pixel.

apple_ditches_retina_macpro_highest_resolution_tagline_1

While the 15-inch Retina MacBook Pro does still feature a higher resolution screen, the Pixel crams nearly as many pixels into a much smaller area. The Pixel has also displaced the 13-inch MacBook Pro in terms of resolution, meaning the second part of the tagline is false. Apple could continue to market the 15-inch model with the first part.

Apple's new tagline? "High performance has never been so well defined." The Chromebook Pixel also resulted in another change, though not as visible. See for yourself:

apple_ditches_retina_macpro_highest_resolution_tagline_2
apple_ditches_retina_macpro_highest_resolution_tagline_3
NEWS SOURCES:9to5mac.com


Related Tags

PRICING: You can find products similar to this one for sale below.

USUnited States: Find other tech and computer products like this over at Amazon.com

UKUnited Kingdom: Find other tech and computer products like this over at Amazon.co.uk

AUAustralia: Find other tech and computer products like this over at Amazon.com.au

CACanada: Find other tech and computer products like this over at Amazon.ca

DEDeutschland: Finde andere Technik- und Computerprodukte wie dieses auf Amazon.de