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Sweden removes 'ungoogleable' from dictionary after Google applies pressure

Google fights Language Council of Sweden to have "ungoogleable" definition changed

By: Trace Hagan from Mar 26, 2013 @ 16:32 CDT

Google wasn't happy when it found out that Sweden had added a word that meant "ungoogleable" to a list of new words. After Google applied some pressure, The Language Council of Sweden has removed the word from the list. Google's complaint is questionable, with both sides seeming to be quite reasonable.


The word "ogooglebar" was defined to mean something "that you can't find on the web with the use of a search engine." Google requested the council redefine the term to describe something that used Google's own search engine exclusively. The argument is much the same as "Kleenex" being used to mean facial tissue or "Xerox" being used to describe a photocopy.

Google must fight to protect its trademark or the name Google could go the way of zipper, escalator, and aspirin--words that used to be brand names. What are your thoughts? Should Google have fought this? After all, they can't prevent locals from using the term--they've just managed to keep it from getting a formal definition.


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