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Spotify launches ad campaign, looks to gain wider use

Check out Spotify's new TV ads here. Spotify is looking to increase subscriber base in the US

By Trace Hagan from Mar 25, 2013 @ 16:02 CDT

Streaming music provider Spotify is looking to move into the mainstream with a new series of TV advertisements. The first campaign kicks off with a spot during NBC's "The Voice." This particular advertisement will feature complementary Wed and social media components to increase engagement.

spotify_launches_ad_campaign_looks_to_gain_wider_use_1

This advertising campaign likely comes as a result of, at least partly, complaints by major music label executives that Spotify hasn't done enough to expand in the US market. In December, Spotify announced that they have one million paying subscribers in the US. It's worth noting they've only been in the US for a year and a half.

Check out the ads, embedded below, for yourself. Let us know what you think of the ads.

NEWS SOURCES:News.cnet.com


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