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Spotify launches ad campaign, looks to gain wider use

Check out Spotify's new TV ads here. Spotify is looking to increase subscriber base in the US

Trace Hagan | Mar 25, 2013 at 4:02 pm CDT (0 mins, 39 secs time to read)

Streaming music provider Spotify is looking to move into the mainstream with a new series of TV advertisements. The first campaign kicks off with a spot during NBC's "The Voice." This particular advertisement will feature complementary Wed and social media components to increase engagement.

Spotify launches ad campaign, looks to gain wider use |

This advertising campaign likely comes as a result of, at least partly, complaints by major music label executives that Spotify hasn't done enough to expand in the US market. In December, Spotify announced that they have one million paying subscribers in the US. It's worth noting they've only been in the US for a year and a half.

Check out the ads, embedded below, for yourself. Let us know what you think of the ads.

Last updated: Apr 7, 2020 at 11:34 am CDT

Trace Hagan


Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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