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WhatsApp for iPhone will move to subscription based business model in Q4 of 2013

WhatsApp will move to subscription model later this year

Charles Gantt | Mar 19, 2013 at 11:40 am CDT (0 mins, 51 secs time to read)

WhatsApp, the $0.99 SMS-like instant messenger, is used by millions daily. In fact, the app sees a reported 17 billion messages sent across its service daily. That is more than eight times the number of messages sent on Apple's iMessage.

WhatsApp for iPhone will move to subscription based business model in Q4 of 2013 | TweakTown.com

With its ever growing popularity, the company is looking to capitalize on its user base. Later this year WhatsApp for iPhone will move into a subscription based service where the app will cost $0.99 and the first year of service is free. Each additional year will run subscribers an additional $1 per year.

WhatsApp has been using this model on its Android app for a while now and when asked about the new subscription model, WhatsApp CEO Jan Koum said that the company just wanted "to keep things simple." He went on to say that the new subscription model "would likely follow the same pricing structure as its other apps, which are free for the first year and then cost $1/year, compared to the single, for-life $0.99 purchase that users make on iOS today."

Last updated: Apr 7, 2020 at 11:33 am CDT

NEWS SOURCE:macrumors.com
Charles Gantt

ABOUT THE AUTHOR - Charles Gantt

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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