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Microsoft ending 'scroogled' ad campaign

Microsoft ending its 'Scroogled' advertising campaign

By Trace Hagan from Mar 4, 2013 @ 19:37 CST

Microsoft has ended its advertising war against Google. The ad campaign known as "Scroogled" is no longer being featured on TV or in newspapers. While it doesn't seem to have had an impact on Google's market share, at least by one measure Microsoft's ad campaign has been a success.

microsoft_ending_scroogled_ad_campaign_1

Microsoft originally set out to get 25,000 signatures on its Care2 petition. The petition was to "tell Google to stop going through your email to sell ads." Over 110,000 people ended up signing the petition, marking the campaign as a success.

If you haven't seen the ads, one is embedded below. The attacking nature of the ads are reminiscent of a political campaign and seemed to backfire on Microsoft. What are your thoughts on the ad campaign?

NEWS SOURCES:Blogs.kqed.org


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