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Research firm says just 29% of core gamers will buy next-gen consoles at launch

NDP Group says most 'core gamers' won't purchase next-gen consoles at launch

By Anthony Garreffa from Mar 3, 2013 @ 0:17 CST

According to research firm NPD Group, just 29% of core gamers will purchase next-gen consoles at launch. A 29% adoption rate shouldn't be shocking because both the Xbox 360 and PlayStation 3 have huge user bases. These consumers purchase things often, new games, in-game content, DLC packs and more on a regular basis.

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Investing another $500-plus on next-gen consoles, a Full HD-capable display or TV if they didn't already - in order to fully experience next-gen consoles, and a slew of new games is all daunting to a well-established 'core gamer'.

The figures come from NDP Group polling over 6,000 people in a survey, with just 887 of qualifying for the company's definition of a 'core gamer'. Their definition of a core gamer is someone who is over 9 years old and plays games for five or more hours each week on the Xbox 360, PS3, PC or Mac.

These 'core gamers' must play at least one game that slots into any of the following genres: play action, adventure, fighting, flight, massively multi-player, racing, real time strategy, role-playing, shooter or sports game.

NEWS SOURCES:Techspot.com


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