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Confirmed: Facebook will be acquiring Atlas ad business from Microsoft

Facebook confirms that they will be acquiring Microsoft's Atlas Ad Suite.

@tracehagan
Published Thu, Feb 28 2013 4:03 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Facebook has confirmed that they will be purchasing Microsoft's Atlas Ad Suite. Facebook will keep the current Atlas team as they are and Facebook is looking to invest in back-end scaling and better measurement tools. We've previously reported about the rumored acquisition of Atlas by Facebook here.

Confirmed: Facebook will be acquiring Atlas ad business from Microsoft | TweakTown.com

We plan to improve Atlas' capabilities by investing in scaling its back-end measurement systems and enhancing its current suite of advertiser tools on desktop and mobile. We will also work to improve the user interface and functionality with the goal of making Atlas the most effective, intuitive, and powerful ad serving, management and measurement platform in the industry. Ultimately, Atlas's powerful platform, combined with Nielsen and Datalogix, will help advertisers close the loop and compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.

Facebook and Microsoft did not disclose the purchase price, though the price was rumored to be under 100 million.

NEWS SOURCE:techcrunch.com

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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