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Vimeo unveils new "Looks" feature, an easy way for users to add visual affects

New "Looks" feature could give Vimeo the upper hand it needs.

@CharlesJGantt
Published Thu, Feb 28 2013 1:30 PM CST   |   Updated Tue, Nov 3 2020 12:24 PM CST

Photo filters have become all the rage as of late, and now video hosting giant Vimeo is looking to cash in on the recent trend. The video hosting service has just released a new feature dubbed "Looks".

Vimeo unveils new Looks feature, an easy way for users to add visual affects | TweakTown.com

Looks is the result of a partnership between Vimeo and Vivoom, and will bring over 500 visual effects that will allow users to enhance their videos like never before. The new Looks feature will be part of the service's Enhancer toolbox. What makes this new feature so cool, in my opinion, is that the filters can be previewed real time with no lengthy rendering wait time.

The feature will also be able to make filter recommendations based on "technical analysis of the user's video and social data". The new "Looks" feature will be available for free for all Vimeo account holders for the next 90 days, after that it is expected to move to a paid or subscription service.

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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