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Cook says Apple looking at new product categories

Apple's CEO says they are considering new product categories

By: Trace Hagan from Feb 27, 2013 @ 15:18 CST

During Apple's shareholder meeting today, Tim Cook, CEO of Apple, said that Apple is considering new product categories. "Obviously, we're looking at new categories. We don't talk about them, but we're looking at them."


Rumors of an upcoming iWatch are running rampant and this could be the very category that Cook was thinking of when he made those comments. There have also been rumors of an Apple-built TV, though these have yet to prove to be true. Apple has missed analyst predictions numerous times when it comes to releasing an iTV.

In other Apple news, Cook believes Apple will move into the new "spaceship" headquarters in 2016.


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