Yesterday's Burger King Twitter hack gained the company 30,000 additional followers

Burger King regains control of hacked Twitter account, gains 30,000+ new followers.

@CharlesJGantt
Published Tue, Feb 19 2013 7:51 AM CST   |   Updated Tue, Nov 3 2020 12:24 PM CST

Most of you will be familiar with Burger King's Twitter account being hacked yesterday, our own Trace Hagan covered it here. While funny and serious at the same time, the hack may have actually helped the company more than it hurt it.

Yesterday's Burger King Twitter hack gained the company 30,000 additional followers | TweakTown.com

Burger King officials once again have control of the hacked account and it seems that everything is back to normal for the most part, but one major change has taken place, BK's followers are up by more than 30,000 than it had this time yesterday. The account now sits with over 100,000 followers.

Upon regaining control of the account the company acknowledged the event by tweeting: "Interesting day here at Burger King, but we're back! Welcome to our new followers. Hope you all stick around!" With an increase in marketable audience this big, I really hope we do not see companies begin to "fake" hacks just to gain larger followings.

NEWS SOURCE:digitaltrends.com

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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