BMW to soon have an Apple-like Genius program, rolls out in the US next year

An Apple-like Genius program is being setup by BMW, will roll out across the US in 2014.

@anthony256
Published Mon, Feb 11 2013 6:34 AM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Apple's Genius Bar's are a staple of Apple's retail dominance, and now German car-maker BMW is stepping up to the plate with a new "BMW Genius Everywhere" program.

BMW to soon have an Apple-like Genius program, rolls out in the US next year | TweakTown.com

BMW have been training their employees to assist customers with questions about their cars and features, even getting iPad's into employees' hands to help them. The German car-maker hope to have these BMW Genius Everywhere setups in the US by "early 2014".

BMW will first launch the program across Europe, where it will jump across the pond to the United States just before their new i3 electric car drives into dealerships in early 2014. BMW will hire associates based on their knowledge versus offering them commission on sales. BMW's Geniuses will be there to help customers, instead of pushing them into new sales.

NEWS SOURCE:thenextweb.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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