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Microsoft planning ad campaign that criticizes Gmail for scanning e-mail contents to serve ads

Microsoft relaunching campaign that criticizes Google's method of targeted advertising in Gmail.

@tracehagan
Published Thu, Feb 7 2013 6:32 PM CST   |   Updated Tue, Nov 3 2020 12:24 PM CST

Microsoft is reviving a smear campaign against Google's Gmail that it last used last year. Microsoft is planning to inform consumers about Google's practice of scanning e-mails in order to better serve targeted ads that are tailored to the content of the e-mail currently being viewed.

Microsoft planning ad campaign that criticizes Gmail for scanning e-mail contents to serve ads | TweakTown.com

Google has responded to this advertising campaign before by reiterating that no humans ever read the contents of a user's e-mail to target ads.

"Advertising keeps Google and many of the websites and services Google offers free of charge," according to a statement issued by a spokesman for the company. "No humans read your email or Google Account information in order to show you advertisements."

Microsoft is planning to spend a "seven figure" dollar amount on this campaign. A planned advertisement reads "Think Google respects your privacy? Think again." Microsoft was part of the group that encouraged the FTC to launch an anti-trust investigation into Google that just wrapped up recently.

Users have the option of paying $20 to remove all advertising from Outlook.com's service.

Update: A previous version of this story stated that Microsoft scans subject lines to target ads. This was incorrect. We apologize for the inaccuracy.

NEWS SOURCE:blogs.wsj.com

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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