Sprint sees record iPhone sales, yet still losing billions in revenue due to subscriber loss

Sprint still losing money, despite record iPhone sales.

@CharlesJGantt
Published Thu, Feb 7 2013 9:22 AM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Sprint saw record iPhone sales during the 4th quarter of 2012, yet still lost billions in revenue thanks to a steady bleed off of subscribers. The numbers were released today in Sprint's annual financial report.

Sprint sees record iPhone sales, yet still losing billions in revenue due to subscriber loss | TweakTown.com

The company reported that it sold a total of 6.6 million iPhones during 2012, with 2.2 million being sold in the 4th quarter alone. Despite the record number of sales, the company still posted a $1.5 billion loss, with operating revenue of $35.3 billion. The good news is that the total revenue is up by almost 5% over 2011.

When compared to its rivals, Sprint's sales are way off the mark, but they are improving. Verizon sold 6.2 million iPhones in Q4 2012, while ATT sold 8.6 million. I personally attribute Sprint's dwindling user base to its lack of a quick LTE roll out nationwide, which is something Verizon is dominating in.

NEWS SOURCE:bgr.com

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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