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Twitter dominates social media during Super Bowl 2013

Twitter mentioned in 50% of Super Bowl commercials, leaves Facebook and Google+ in their tweeting du.

@anthony256
Anthony Garreffa
Published Mon, Feb 4 2013 6:38 AM CST   |   Updated Tue, Jun 16 2020 4:29 PM CDT

The Super Bowl is over for another year, with the Baltimore Ravens beating the San Francisco 49ers, but Twitter are the champions of social networking for Super Bowl XLVII.

Twitter dominates social media during Super Bowl 2013 | TweakTown.com

According to Marketing Land, Twitter was mentioned in 26 of 52 national TV commercials, taking 50% of the spots that aired during CBS' coverage. Facebook only took four mentions and Google+? None. YouTube and Instagram were mentioned once each, with Hyundai and Oreo, respectively. Last year's Super Bowl was a totally different story, which saw Facebook and Twitter even with eight mentions out of 59 commercials.

Last year saw Google+ not being mentioned either, and for Google+ reportedly being the second largest social network, that's weird. It all comes down to how people use social networks. Twitter, in my opinion, more of an instant tied-to-your-smartphone-and-event kind of thing, and Facebook is more of a 'everything else I do' social network. I don't know where Google+ fits in (personally), and Instagram is purely pictures - mostly of food.

NEWS SOURCE:marketingland.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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