Apple opens up to developers during the Super Bowl

Apple feels generous to developers, opens up for vanity domains.

Anthony Garreffa
Published Mon, Feb 4 2013 12:36 AM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Everyone thought Apple was going to have a Super Bowl ad, especially after Samsung had their cool ad which we talked about a couple of days ago, but nope - no ad from Apple.

What they did do during the Super Bowl was very quietly unveil their new product during the Star Trek: Into Darkness ad spot. At the end of the Star Trek Super Bowl spot, Paramount very quickly flashed a promotion for their iOS-based app, showing off a new link that takes people directly to it.

Apple opens up to developers during the Super Bowl |

Apple already uses something similar with their iTunes links, but this new trick is designed so people can quickly type it into a mobile device, or remember something simple like This means that whatever comes after can be at the developers' wishes, where developers can choose this when submitting an app, or use their company name to promote more than one of their apps.


Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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