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Facebook's new gift card is reusable and works at multiple locations

Facebook unveils Facebook Card, a reusable gift card that supports multiple retailers

By Trace Hagan on Jan 31, 2013 at 04:32 pm CST - 0 mins, 55 secs reading time

Facebook, as a way to remain relevant and continue collecting data, has launched the Facebook Card, which is essentially a reusable gift card that can hold balances at multiple different retailers. Facebook benefits from this by being able to collect real-world purchase information about users.

Facebook's new gift card is reusable and works at multiple locations | TweakTown.com

Instead of just featuring a single balance that can be deducted from at the different retailers, the card will store separate amounts for each location. For instance, you can have $10 at Target, $5 at Jamba Juice, and $25 at Olive Garden on the card at one time.

"We're starting this early rollout as another way for people to instantly send their friends gifts through Facebook," a company spokesperson told CNET. "Each gift is a set value at a particular retailer, chosen by the sender."

Currently, only Jamba Juice, Olive Garden, Sephora, and Target are supported by the card, though that will likely change fairly quickly. The Facebook Card is a natural extension to Facebook's whole Gifts product, which allows users to send friends and family real-world gifts on birthdays and other occasions, rather than just writing on their wall.

Last updated: Nov 30, -0001 at 12:00 am CST

Trace Hagan

ABOUT THE AUTHOR - Trace Hagan

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

NEWS SOURCE:news.cnet.com

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