Research in Motion will officially launch its next-generation BlackBerry 10 platform on Wednesday along with the line's first two smartphones. The BlackBerry Z10 and X10 have both been well covered in the media thanks to a convenient and steady flow of information leaks.
The launch is posed to be the first major mobile announcement of the year and comes weeks ahead of the Mobile World Congress, where we usually see new platforms launched. Analyst think that Wednesday's press conference is less about the new phones and more about showing investors that it is committed to the new direction BlackBerry is taking.
RBC Capital Markets analyst Mark Sue recommends that investors "keep hands and feet inside the vehicle at all times"... "A lot of information on RIM's new BB10 devices has already been leaked so we expect the stock to settle back down post Wednesday's launch," Sue wrote in a note to clients on Monday morning. "It's an ultra competitive market and most consumers have made up their minds on BlackBerry, so we believe RIM really needs to wow the audience. Variability of future unit growth depends on RIM's pace of future launches and innovation beyond the first two devices."
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