Yesterday Redbox announced that it has begun selling tickets to sporting events, comedy shows, theme parks, nightclubs, concerts and more at its kiosks around Los Angeles. That effectively puts Redbox into the event ticketing game with 1,300 retail locations from day one. Tickets are also available on the company's website.
Buyers are able to print them off at home or pick them up at the event's box office. Some of you may remember that Redbox did a trial run of this service in Philadelphia last year and we are guessing that it was a success. The only setback to buying tickets through the new service is that premium seats will not be available.
So what does Redbox get out of this, one might ask. The answer is simply $1 per transaction in the form of a processing fee. This is a much lower price than what other ticketing services charge and could set Redbox up for a nice 2013 earnings report.