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Instagram releases monthly active user data for first time after reports of user revolt

Instagram releases monthly active user count, shows growth, rather than decline after ToS fiasco

By: Trace Hagan from Jan 17, 2013 @ 19:03 CST

Many reports have been claiming that Instagram has been shedding users after the recent terms of service fiasco that took place about a month ago. Instagram has finally come out with its own monthly active user data to counter these reports, the first Instagram has released numbers like these.


"Instagram continues to see very strong growth around the world," Instagram co-founder Kevin Systrom told AllThingsD. "With many of the product and internationalization improvements we've made, we've been excited to see these efforts resonate with users globally."

The company says that at last count, more than 90 million people use Instagram on a monthly basis. Reportedly, that number is up 10 percent, month-on-month, from December to January. As was warned in articles that were relying on active daily users, the data is inaccurate at best, and completely wrong at worst.

It's good to see Instagram finally coming out with the industry standard metric of monthly active users.


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