Beats Audio to release new music streaming service later this year

New music streaming service to be launched later this year from Beats Audio.

Published Fri, Jan 11 2013 12:38 AM CST   |   Updated Tue, Nov 3 2020 12:25 PM CST

Thanks to Beats Audio's acquisition of music subscription service MOG, we should expect an iTunes-like music service to be launched from the company. Currently going under the codename of Daisy, the company announced the service on Thursday and have chosen Ian Rogers to oversee "the direction, vision and strategy for project 'Daisy' and the talented team developing the service.

Beats Audio to release new music streaming service later this year |

Beats Audio have also announced that Trent Reznor from Nine Inch Nails fame, has been appointed Chief Creative Officer. CEO and co-founder of Beats Audio, Jimmy Iovine, has said:

What's missing from the digital music landscape is a cultural context. We need to bring an emotional connection back to the act of music discovery. With Trent and now Ian we have the right team in place to do it.

There aren't many more details to report on just yet, but we should see a late-2013 launch, and should expect it to arrive as a stand-alone company falling under Beats Electronics' umbrella.


Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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