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Data suggests Facebook's Poke has led to online buzz around Snapchat

Data suggests that Facebook launching Poke actually increased Snapchat's popularity

Trace Hagan | Dec 28, 2012 at 2:17 pm CST (0 mins, 45 secs time to read)

It looks like Facebook's Poke app has backfired and has instead led to even more buzz around the app it was a blatant copy of: Snapchat. According to data from the social media and web analytics firm Topsy, mentions of Snapchat have increased massively since Facebook released Poke last week.

Data suggests Facebook's Poke has led to online buzz around Snapchat |

As you can see in the graph above, after December 21, the Snapchat line heads straight for the sky, while the Poke line peaks and then drops off. Poke is all the way down at #70 on the App Store's ranking, while Snapchat is at #4. Snapchat refused to sell out to Facebook earlier this year, a decision that looks like it is paying off.

Of course, mentions and downloads aren't directly converted into revenue and there is no guarantee that these new users will stick around and keep using the service, so as the phrase goes, "Only time will tell."

Last updated: Apr 7, 2020 at 11:31 am CDT

Trace Hagan


Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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