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EA's stunt backfires, removes real-world gun purchase links from Medal of Honor Warfighter website

EA's marketing stunt over real-world gun purchases on the MoH Warfighter website get pulled

Anthony Garreffa | Dec 27, 2012 at 2:36 am CST (1 min, 3 secs time to read)

With the tragic Newtown, Connecticut shooting just weeks ago, it looks like EA's grand plan of marketing has failed. When EA started their marketing for the latest Medal of Honor Warfighter game, on their website you could go a step further than most games, and buy guns within a few clicks of the MoH website.

EA's stunt backfires, removes real-world gun purchase links from Medal of Honor Warfighter website | TweakTown.com

Alongside the weapons you could use in the game on the MoH website, were links to manufacturers who actually sold them. After the Newtown shootings, the Internet went on a stampede and called EA out, where the company were quick to reply that they'd forgotten of the links, sure.

The Warfighter website has been updated and one would think anything related to violence would be removed, but no - we find links to Zero Dark Thirty, the movie based around the SEAL raid on Osama bin Laden's compound. You know, the one where he was shot in the head with a gun.

I don't understand why EA would remove one link about guns, with a movie revolving all around guns, violence, death and terrorism. I don't see many sites talking about that, but it really looks like EA just can't win here. Remove the links, EA, and replace them with something on a brighter note.

Last updated: Apr 7, 2020 at 11:31 am CDT

NEWS SOURCE:digitaltrends.com
Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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