Samsung takes a shot at Apple Maps in its latest advertising campaign in Australia

Samsung takes a shot at Apple Maps by placing a lost looking SUV out front a store.

@tracehagan
Published Wed, Dec 12 2012 6:31 PM CST   |   Updated Tue, Nov 3 2020 12:25 PM CST

Samsung isn't missing a chance to take a shot at its fierce rival, Apple. A marketing campaign has popped up in Australia, where the police have issued a warning that Apple Maps may put your life in danger, at least if you're trying to reach the city of Mildura.

Samsung takes a shot at Apple Maps in its latest advertising campaign in Australia 1 | TweakTown.com
VIEW GALLERY - 2 IMAGES

Apple Maps instead leads you to the middle of a national park, which just happens to be in a really hot part of the country with limited water. With it being summer Down-Under, this is a bit of a problem. As you can see in the picture above, Samsung has placed a 4x4 SUV in Sydney, Australia, with a tent and sign next to it.

"Oops, should have got a Samsung Galaxy S III. Get navigation you can trust," the sign reads. Is this a good marketing campaign? What are your thoughts on it?

Samsung takes a shot at Apple Maps in its latest advertising campaign in Australia 2 | TweakTown.com
NEWS SOURCE:cnet.com.au

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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