Two text message spammers in the UK have been fined $700,000 for sending out millions of unsolicited text messages to cell phone owners. The Information Commissioner's Office handed down the fine to Gary McNeish and Christopher Niebel. The two operated the business Tetrus Telecoms and claimed they could send up to 800,000 text messages every day.
The system was pretty slick. The two used more than 70 SIM cards each day to send out the mass text messages. the ICO says that the SIM cards were combined with a card reader and each SIM sent out texts until it hit the daily limit imposed by the telecom operator. Reportedly, the business made up to $11,000 per day in revenue.
The two continue to claim that they did nothing wrong and insist that they had all of the needed paperwork and consent to engage in the mass messaging. The companies which used the service, of course, weren't exactly people that you'd want to do business with in the first place, but that's a minor detail.