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Instagram sees 10 million Thanksgiving photos uploaded, sets records on Thursday

Instagram records smashed by people sharing food pictures on Thanksgiving.

Published Fri, Nov 23 2012 4:28 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Instagram, that hit photo sharing app and website, saw records smashed on Thursday with the influx of people posting pictures of their Thanksgiving, most of which were of the food they were about to eat. Thursday was the busiest day ever on record for Instagram as users sought to share their Thanksgiving dinner with everyone.

Instagram sees 10 million Thanksgiving photos uploaded, sets records on Thursday |

Instagram saw a total of 10 million photos posted on Thursday that mentioned Thanksgiving in the comments. At points throughout the day, the photo sharing site was seeing 200+ photos being uploaded every second. This peaked at roguhly 12:40p.m. at which time the social network recorded a massive 220 photos per second.

"Overall, the day broke all Instagram records as we saw the number of shared photos more than double from the day before, making it our busiest day so far. We're thrilled to see people use Instagram to share their holidays. Whether celebrating with friends and family or sharing photos with them halfway across the globe, we're excited to see the intimacy and immediacy of the Instagram experience bring us all closer together over this holiday season."


Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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