Apple gets patent for the visual page turn, everybody groans

Apple patents the virtual page turn effect that can be seen in iBooks.

Published Fri, Nov 16 2012 7:16 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Apple has received a patent today for a visual page turn. Yes, that's right, Apple has patented the animation of a virtual page being turned on an electronic device. The patent is called "Display screen or portion thereof with animated graphical user interface" and has the picture below included in the application:

Apple gets patent for the visual page turn, everybody groans |

As you can no doubt see, it is the page-turning effect that is already present in iBooks. Now, one would think this is an obvious thing, and therefore not patentable, but it is just one of many things that are "seemingly obvious" that Apple has gone out and gotten a patent for. It's nice to have a big war chest of patents, especially if you like suing everybody.

However, it's pretty hard to see this patent standing up in court. If Apple sues another company, and the way Apple is going, that's a pretty likely scenario, this patent may be at the center of that lawsuit. Let's just hope it doesn't end up in another $1 billion settlement for the iPhone-making giant.

What are your thoughts on this patent? Obvious, ridiculous, something else? Let us know in the comments!


Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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