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Apple to not meet their 2012 growth target for MacBook sales

Apple's MacBook sales for 2012 aren't going to be so good.

Published Thu, Nov 8 2012 2:34 AM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Apple aren't doing too well right now, with their stock prices falling quite bad over the last month or so. On top of this, we have DigiTimes' latest report from sources within the Taiwan-based supply chain companies that shipments of Apple's new MacBook notebooks aren't going to ramp up enough to reach the Cupertino-based company's 2012 goals.

Apple to not meet their 2012 growth target for MacBook sales |

Apple set themselves a target of 30% growth in 2012, but actual growth is much lower than this, expected to reach just 7% year-over-year. Market research firm IDC has estimated that Apple shipped 12.824 million MacBook notebooks in 2011.

Pushing a 30% annual growth rate would have to see Apple ship 16.67 million MacBooks, but DigiTimes' sources estimate that 2012 MacBook shipments will only reach 13.783 million units. DigiTimes says that their sources blame the iDevice makers timing of the MacBook release as the issue, as they didn't launch until late October.


Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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