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Apple to not meet their 2012 growth target for MacBook sales

Apple's MacBook sales for 2012 aren't going to be so good

By: Anthony Garreffa from Nov 8, 2012 @ 2:34 CST

Apple aren't doing too well right now, with their stock prices falling quite bad over the last month or so. On top of this, we have DigiTimes' latest report from sources within the Taiwan-based supply chain companies that shipments of Apple's new MacBook notebooks aren't going to ramp up enough to reach the Cupertino-based company's 2012 goals.


Apple set themselves a target of 30% growth in 2012, but actual growth is much lower than this, expected to reach just 7% year-over-year. Market research firm IDC has estimated that Apple shipped 12.824 million MacBook notebooks in 2011.

Pushing a 30% annual growth rate would have to see Apple ship 16.67 million MacBooks, but DigiTimes' sources estimate that 2012 MacBook shipments will only reach 13.783 million units. DigiTimes says that their sources blame the iDevice makers timing of the MacBook release as the issue, as they didn't launch until late October.


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