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Apple's first published "apology" statement surfaces in UK newspaper, more subdued than website version

Apple runs its first print ad mandated by the UK court ruling

By: Trace Hagan from Nov 2, 2012 @ 13:35 CDT

Apple is forging ahead with making good on the ruling that the court imposed upon them. The first of its print advertisement requirements has shown up in a UK newspaper and features more subdued tones than the piece that appeared online. The piece that appeared online has been ruled to not meet the requirements and Apple has been forced to update it.


As you can see in the image above, the advertisement is a rather boring block of text that will likely be missed by consumers reading the newspaper. After all, who looks at the ads in the paper anymore, especially if they are unremarkable in every aspect? If you said no one, you're probably not far off.

For perspective, the advertisement composes roughly one-eighth of the page. It must be ran for two weeks in various widely circulated newspapers across the UK. It's interesting that Apple chose to use the full links instead of using a link shortener that is popular when printing links in the paper. My guess is that they hope to discourage people from going to the links.


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