Philips to sell iOS-controlled LED light bulbs, will be an Apple Store exclusive

I imagine these new lights are going to be popular with teens across the world, with Philips announcing a new iOS-controlled LED lighting system that can display almost any color, personalizing the lighting experience with a wide array of dimmer and scheduling options.

Philips believe at the new "hue" light bulbs would reinvent "the way we think about and experience light in our homes". Philips elaborates:

Building on its innovation capabilities, today Philips unveils hue, the world's smartest web-enabled LED home lighting system. Philips hue signals a new era in home lighting both in the way we think about and experience light in our homes. It allows you to create and control the light using your smartphone or tablet.

Philips hue can be setup in minutes. The intuitive app allows you to remotely control your home lighting to help secure your home, personalize your home lighting experience with custom settings and program timers to help manage your daily schedules, all through the convenience of a smart device. An intuitive and seamless system, Philips hue is upgradeable and future-proof, with the potential for more features to be downloaded and enjoyed in the future.

The company are also working on new features such as geo-location to automatically turn hue on or off when the owner would approach or leave their homes, as well as integrating other media such as video and audio.

Philips' hue will be sold exclusively through Apple Stores starting today, available for $199 which includes three bulbs plus the wireless link that supports up to as many as 50 bulbs. Additional bulbs are available for $59 each.