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4K tech gets named, will be known as Ultra High-Definition, or Ultra HD for short

From now on, 4K will be known as Ultra High-Definition

By Anthony Garreffa on Oct 19, 2012 10:42 pm CDT - 0 mins, 53 secs reading time

For a while we've been hearing more and more about 4K technology, but it was known as just that '4K'. Well, the Consumer Electronics Associations decision has bought forth an official rebranding of 4K to "Ultra High-Definition".

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Sony has said it "lauds the CEA's efforts", but will continue using "4K" for its current products and will brand their future 4K-based devices as "4K Ultra High-Definition (4K UHD)". Sony are set to use their own branding in order to "ensure clarity for consumers and delineate between today's and tomorrow's technology". Sony's full statement:

Just a quick note to let you know that as a leader at the forefront of new display technology such as HD, 3D and beyond, Sony lauds the CEA's efforts to come up with a common language to describe the next generation high-definition technology. However, to ensure clarity for consumers and delineate between today's and tomorrow's technology, Sony will continue to use the 4K moniker for its products and will market its future products as 4K ultra high-definition (4K UHD).

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

NEWS SOURCE:theverge.com

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