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YouTube expands analytics, adds time watched and annotations retporting

YouTube updates its analytics to provide insight into annotations and viewing time

By Trace Hagan on Oct 11, 2012 at 02:32 pm CDT - 0 mins, 48 secs reading time

Google is helping out the content creators who make videos on YouTube. They're now providing more in-depth analytics to content creators so that the creators can achieve better audience engagement and click through. The time viewed portion on analytics is an extension of the initiative YouTube started earlier this year when they started using time watched to suggest videos.

YouTube expands analytics, adds time watched and annotations retporting | TweakTown.com

YouTube then goes on to stress that annotations are what drive audience engagement. They provide this as the reasoning behind why they have added an Annotations report to the analytics feature. The Annotations report provides insights into view click and view closure ratios so that creators can judge which annotations worked best.

YouTube has also brought back the Date slider so that creators can "adjust the date range and see how your videos performed across different time periods." All of these new features should help creators make better videos, which in turn results in a better viewing experience when surfing through YouTube.

Last updated: Nov 29, 2019 at 03:31 pm CST

Trace Hagan

ABOUT THE AUTHOR - Trace Hagan

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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