OCZ, a maker of popular solid state drives, lost their CEO recently, but not to fear as the Board of Directors has picked a new replacement from its Board of Directors. Enter Ralph Schmitt, the former CEO of PLX Technologies up until Monday. Tuesday morning, the new OCZ CEO held a conference call and laid out his plans.
"Our actions will be based on innovation, quality, and profitability. Our focus will be to further penetrate OEMs and the enterprise market," he said on the conference call. "OCZ is committed to supporting our customers. We have already made great strides in discontinuing value products and non-core products. Focusing strategy on enterprise. We have lost credibility but we will win it back. We will focus on predictable, sustainable, & profitable results, but this will not happen overnight."
OCZ is planning to trim away at its value offerings as a company of its size just can't have as many as they do. Along with this, OCZ had offered customer incentives that were also too big. The CEO is looking to make the company profitable and work on its image:
"OCZ has a polarizing image - there are relentless fans and equally relentless detractors. It is my goal to continue to do those things that make people so passionate about this company. We will build the highest performing and most reliable products in our target markets and fix the things that have been the source of our very vocal detractors. Credibility & consistency will be paramount. and we will talk less and execute better."