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Interbrand's latest data shows Samsung, Apple are quickly becoming a household brand name

According to Interbrand's latest data, Samsung and Apple are climbing up the ladder with their brand

By Anthony Garreffa from Oct 7, 2012 @ 22:33 CDT

Samsung have have a great year for 2012, but according to Interbrand's latest data, they're really climbing up the ladder when it comes to the value of their brand.


Interbrand gives the world's top companies a brand value, with multiple points of data used to create this "brand value". As you can see from the chart above, Samsung climbed from 17th place in 2011, to 9th place this year. Apple really ramped up the ladder where last year they were 8th and now they're 2nd.

Coca-cola smashes the list sitting at number one both years in a row. What's surprising is that Samsung have overtaken huge companies such as Pepsi, American Express, HP, Disney, Nokia and more. Facebook sit all the way down that list at 69th place.


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