Interbrand's latest data shows Samsung, Apple are quickly becoming a household brand name

According to Interbrand's latest data, Samsung and Apple are climbing up the ladder with their brand.

@anthony256
Published Sun, Oct 7 2012 10:33 PM CDT   |   Updated Wed, Mar 10 2021 1:19 PM CST

Samsung have have a great year for 2012, but according to Interbrand's latest data, they're really climbing up the ladder when it comes to the value of their brand.

Interbrand's latest data shows Samsung, Apple are quickly becoming a household brand name | TweakTown.com

Interbrand gives the world's top companies a brand value, with multiple points of data used to create this "brand value". As you can see from the chart above, Samsung climbed from 17th place in 2011, to 9th place this year. Apple really ramped up the ladder where last year they were 8th and now they're 2nd.

Coca-cola smashes the list sitting at number one both years in a row. What's surprising is that Samsung have overtaken huge companies such as Pepsi, American Express, HP, Disney, Nokia and more. Facebook sit all the way down that list at 69th place.

NEWS SOURCE:engadget.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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