Technology content trusted in North America and globally since 1999
8,525 Reviews & Articles | 65,914 News Posts

Target to make use of QR codes on several products this Christmas, is this the way of the future?

Target adding QR codes to popular toys to allow secret shopping from a user's mobile phone

By: Trace Hagan from Oct 4, 2012 @ 11:17 CDT

Target has announced that starting Sunday, October 14, they will be crafting a special in-store area with popular toys. Now, this isn't that big of a deal by itself, but Target isn't stopping there. These popular toys will feature QR codes that can be scanned with a shopper's smartphone. The QR code will then direct them to order the toy online.


The idea behind doing this is that shoppers (more like mom and dad) can do their shopping away from prying eyes. You do have to install an app produced by Target, but they allow you to opt-in for free shipping, which is an added bonus. This way the kids can come with you shopping and still not know what you're getting them for Christmas.

It's a cool use of the QR codes that are becoming ever-more popular. Coincidentally, the bar-code celebrated its birthday yesterday. As smartphones become more and more prevalent, expect to see more cool and unique uses of QR codes. This is just the start of what can be done with them.