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Facebook's new mobile ad network reaches beta

Facebook enters mobile ad network with new beta

Anthony Garreffa | Sep 19, 2012 at 2:24 am CDT (0 mins, 52 secs time to read)

Facebook has advertisements right now, down the sides of its website, as well as mobile apps - but now the social networking site will push ads on other handset-optimized websites and smartphone apps.

Facebook's new mobile ad network reaches beta | TweakTown.com

It has been reported by TechCrunch that Facebook have entered into beta testing of a new ad network that uses user data to display hyper-relevant ads on third-party territory. Normally they would rely on normal tracking cookies to get info on visitors' interests, but this platform scoops up information such as age, gender, likes, location, which apps your friends have used and other data points that get taken when a user logs into a site, or application with their Facebook credentials.

Facebook's new mobile ad solution lets advertisers bid on certain demographics, and uses existing networks like iAds and AdMob to push out appropriate ads based on anonymous ID's linked to Facebook accounts. Right now, Facebook are only pushing these ads to the mobile market, but don't be surprised if you see them hit your monitor in the near future.

Last updated: Apr 7, 2020 at 11:29 am CDT

NEWS SOURCE:engadget.com
Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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