Rumor TT: Toshiba cuts NAND prices 20 to 25% today

Rumor: Toshiba has cut NAND prices by 20 to 25% today, SSD prices likely to follow.

@ChrisRamseyer
Published Mon, Sep 10 2012 4:06 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

On the eve of Intel Developers Forum San Francisco, we received word from a SSD manufacture that Toshiba just slashed the price of Toggle Mode NAND Flash by 20 to 25%.

Rumor TT: Toshiba cuts NAND prices 20 to 25% today | TweakTown.com

If you recall, just a few months ago Toshiba announced a 30% reduction in manufacturing. Toshiba expected other NAND flash manufacturers to follow suit to increase the cost of flash. Micron took the opportunity to gain market share and either held flash production or increased output. We've seen Micron gain some market share because of it. Companies are even making special Micron flash versions of existing products, like the new OCZ Vertex 4 512GB M (M for Micron) SSD.

With the massive price drop, we can only assume that Toshiba is backing off their reduced output strategy. This is good news for consumers looking for even lower priced SSDs. How good is this for consumers? Well, this is a quote from one of my inside sources:

"Full on price war started today. I just got news from ******, all [our] SSDs are getting cut by around 25%"

Chris Ramseyer started his career as a LAN Party organizer in Midwest USA. After working with several computer companies he was asked to join the team at The Adrenaline Vault by fellow Midwest LAN Party legend Sean Aikins. After a series of shake ups at AVault, Chris eventually took over as Editor-in-Chief before leaving to start Real World Entertainment. Look for Chris to bring his unique methods of testing Hard Disk Drives, Solid State Drives as well as RAID controller and NAS boxes to TweakTown as he looks to provide an accurate test bed to make your purchasing decisions easier.

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