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American teens prefer YouTube over iTunes, radio & CDs according to latest Nielsen survey

Nielsen: American teens prefer YouTube over Apple's iTunes, radio or CDs

By: Anthony Garreffa from Aug 15, 2012 @ 6:25 CDT

Times are changing, and the way American teens digest digital content, more specifically, music, is changing in strides. According to a new study from Nielsen Music 360, American teenagers are using Google's YouTube to listen to music compared to radio, iTunes or CDs.


Radio still remains the biggest music discovery option, but when it comes to listening, YouTube is out in front. The study reveals that nearly 50% of teens have radio apps on their smartphones and that digital music has passed physical CDs in terms of perception of value.

This study from Nielsen is based on results from 3,000 online consumer surveys conducted in the US. This would be why YouTube drives so much traffic, and I personally have young nieces and nephews who use YouTube to stream music all the time. They're finally getting onto the bandwagon with me and Spotify, though. I think the 'fads' these days will change quicker, as music discovery applications such as Spotify become more well-known.


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