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Google puts an ad in a newspaper for Google ads, becomes king of irony

Google run newspaper advertisement, taste the sweetness of irony

Anthony Garreffa | Aug 14, 2012 at 09:02 pm CDT (0 mins, 46 secs reading time)

Google have done something quite smart, although just a tad ironic. On Thursday, the Mountain View-based company ran a print ad through Canada's Globe and Mail newspaper for search advertising business. The ad reads (and shown in the picture below):

Google puts an ad in a newspaper for Google ads, becomes king of irony |

"You know who needs a haircut? People searching for a haircut. Maybe that's why ads on Google work." Media reporter Steve Ladurantaye tweeted the ad, adding "An ad for Google ads in today's Globe demonstrates the value of print ads, yes?"

The ad from Google ran in both the Globe's print, and digital editions, as well as the Globe's main competitor the National Post. So, Google isn't just supporting newspapers, they're pushing for their own ads. And these days, if you're looking for a haircut, you're not going to go out and buy (or get it delivered) the local newspaper. You're going to pull out your smart device, or Google it. Plain and simple.

Last updated: Apr 7, 2020 at 11:28 am CDT

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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