Technology and gaming content trusted in North America and globally since 1999
8,540 Reviews & Articles | 59,957 News Posts

Google increasing its travel prowess, acquires Frommer's

Google acquires printed travel guide provider Frommer's for an undisclosed price

Trace Hagan | Aug 13, 2012 at 04:33 pm CDT (0 mins, 58 secs reading time)

Good ol' Google is trying to become the one-stop shop for everything you could ever need. While Google Maps is great for planning a route, it doesn't tell you what sights to see, where to stay, or where to eat. That's where Google's latest acquisition could come into play. Google has announced that they have acquired Frommer's, a renowned travel guide provider.

Google increasing its travel prowess, acquires Frommer's | TweakTown.com

No plans or purchase price has been divulged, however, it seems as though it could be to extend the Zagat team that Google owns. "The Frommer's team and the quality and scope of their content will be a great addition to the Zagat team," a Google spokesperson told CNET in an e-mailed statement. "We can't wait to start working with them on our goal to provide a review for every relevant place in the world."

Frommer's mainstay has been printed travel guides. With the Google acquisition, it's not clear whether or not Google will continue printing the travel guides or make them online only. It'll be interesting to see how other players in the travel industry will take this latest Google acquisition. Several companies expressed concerns over previous Google travel company acquisitions.

Last updated: Nov 30, -0001 at 12:00 am CST

NEWS SOURCE:news.cnet.com
Trace Hagan

ABOUT THE AUTHOR - Trace Hagan

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

Related Tags