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Creative agency 'New!' show off a redesigned Wikipedia, includes a dash of Don Draper

Creative agency 'New!' offers up a look at a redesigned Wikipedia page
By Anthony Garreffa from Aug 7, 2012 @ 23:32 CDT

Wikipedia is a source that gets used millions of times per day, but the site itself is quite bland, and really needs some inspiration. Creative agency 'New!' has taken it for a spin, and asked themselves "what if?", and have offered up a look at a redesign.




The team at New! have used a site called Wikipedia Redefined, where the final result looks beautiful. I'm in love with it, as shown above. The redesigned page took the team a few months to complete, and the team themselves use Wikipedia quite often:


That's why we decided to spend two spring months on this project, looking for the ways how to make it better, reader or editor friendlier, clearer and aesthetically satisfying.


After checking out the site, I don't see why Wikipedia wouldn't use this design, and if not this design, they should really mix it up after this piece gets the rounds across the Internet. It definitely has a Google feel about it, and as a huge Google user (Gmail, Reader, Drive, Chrome), I'm definitely not complaining. Even if it fails, this is the perfect advertisement for the agency. Don Draper, where are you with my scotch?


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