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Netflix welcomes their new CMO, ex-Warner Bros. executive Kelly Bennett

Ex-Warner Bros. executive Kelly Bennett becomes Netflix's new chief marketing officer

Anthony Garreffa | Jul 24, 2012 at 3:28 am CDT (0 mins, 39 secs time to read)

Netflix have just announced their new chief marketing officer, Kelly Bennett. Bennett previous held a position as an executive over at Warner Bros. Netflix have just shuffled the CMO position after six months, after Leslie Kilgore left.

Netflix welcomes their new CMO, ex-Warner Bros. executive Kelly Bennett | TweakTown.com

Kilgore sat on the CMO throne for over 12 years, and stepped down from the position just this past January. Bennett enjoyed nearly a decade over at Warner Bros. where he worked at the pictures group, where he was VP of Interactive, Worldwide Marketing. He led international online campaigns for Warner Bros. movies.

Before that gig, he ran digital marketing for the studio in Europe, the Middle East and Africa. This means that Bennett could be just the thing to spice things up for Netflix not only in the US, but internationally.

Last updated: Apr 7, 2020 at 11:27 am CDT

NEWS SOURCE:techcrunch.com
Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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