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Twitter inks deal with MediaTek, should see an embedded app on millions of feature phones worldwide

Twitter and MediaInk team up to embed app on millions of feature phones worldwide
By Anthony Garreffa from Jul 11, 2012 @ 21:26 CDT

Twitter already sports 140 million users on their social networking service, but we all know that's not enough to combat against Facebook's near-billion users. Twitter announced today, a partnership with chip maker MediaTek.


The new partnership will see Twitter embedded on millions of "smart feature phone" devices across the world. MediaTek will preload the Twitter feature phone application in their MRE middleware, providing a reference design for mobile handsets. From there, vendors can then add Twitter services on their devices with little or no memory impact or requirement for powerful hardware, encouraging Twitter usage no matter what handset it may be.

MediaTek's MT6255 ARM9 chipset will be the first to sport Twitter applications, the chip features a clock speed of 416MHz, and has both SAW and RTC embedded into the chipset in order to avoid external components. The chip features long battery life, supports WVGA display resolutions and can play back most modern video formats. The chip also supports the installation of Opera Mini, allowing users to save data when visiting mobile websites.


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