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Beats acquires streaming music provider MOG

MOG gets scooped up by Beats, the headphone maker

By Anthony Garreffa | Jul 3, 2012 04:15 am CDT

It has finally been confirmed that music streaming service, MOG, has been acquired by Beats. Details of the acquisition aren't being made available to the public, but GigaOm initially reported that the price could have been hovering around $14 million, but sources close to MOG later said that the number was "significantly higher".

beats_acquires_streaming_music_provider_mog_09

USA Today spoke to MOG founder and CEO David Hyman over e-mail, where he said:

The addition of MOG's music service to the Beats portfolio will provide a truly end-to-end music experience.

It's definitely an interesting move, with big players like Spotify being huge competition, and very established. But Beats' relationship with HTC will help them. Selling smartphones with Beats headphones and MOG trials with discounted subscriptions for example, could very well be the future for HTC.

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

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