Google's Vice President of Americas Sales, Margo Georgiadis, took to the company's blog to say that the Internet is where business is done and jobs are created. How do you back up such as claim? Well, if you're Google, you can provide $80 billion of economic activity directly to advertisers, website publishers and nonprofit organizations across the US in 2011.
The post highlight that 97-percent of Americans use Internet search to find local goods and services, on both smart devices and computers. Some believe that technology is driving people to shop online versus locally, this isn't always the case.
Boston Consulting Group shows that US citizens who have researched products online throughout 2011 actually went in-store to purchase these goods, and spent around $2,000, rather than online. Google says that's nearly $500 billion in revenue that was spent on local retail. Georgiadis cites a bunch of examples of just how Google and the Internet are helping businesses expand. Citing New England baking company King Arthur Flour, who recently jumped online and has since become an internationally-renowned business.
Bornstein Sons, a home maintenance and repair contracting business based in New Jersey, now receives 25-percent of new customers from the Internet. And the last example is Oriental Trading Company who now sells four out of five of their products on the Internet.
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