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Samsung wants a chunk of the enterprise market pie with their next smartphone

Samsung wants to hit the enterprise market big time with their next big smartphone push
By Anthony Garreffa from Jun 25, 2012 @ 4:32 CDT

The enterprise market is a massive market that could do with a company gently stroking it with products, and it looks as though Samsung wants to step up to that plate in the very near future.


Samsung want to take advantage of the growing Bring Your Own Device trend, with Samsung executives speaking with The Financial Times saying that improved security standards for their handsets, features the company hope will help business IT professionals get over any concerns of integrating Android handsets into their operations.

According to recent research, 80-percent of American employees now use a personally-owned device for work-related functions. Within that figure, 38-percent use a smartphone for work, with 15-percent using a tablet. The OS on these devices (if they're not running iOS) usually lack corporate-level security features, and Samsung wants to address this concern.

Samsung are pushing their Samsung Approved For Enterprise (SAFE) standard, which the GALAXY S III will be the first to tout. SAFE-certification entails on-device AES-256 bit encryption, support for Microsoft Exchange ActiveSync, as well as support for Virtual Private Network and Mobile Device Management software and services.


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