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Skype have launched 'Conversation Ads' for audio calls

Skype unleash 'Conversation Ads' for audio calls

Anthony Garreffa | Jun 14, 2012 at 9:37 pm CDT (0 mins, 54 secs time to read)

Skype have just announced a new feature for voice calls, 'Conversation Ads'. Conversation ads will allow users without Skype Credit or subscriptions to make Skype-to-Skype audio calls with the Windows client, but will now experience ad images displayed in their call windows.

Skype have launched 'Conversation Ads' for audio calls |

Skype pushes this in a weird way, by saying that the new feature is a way to get customers to engage in "meaningful conversations about brands in a highly engaging environment". Gotta love marketing speak. Skype will target the ads using non-personally identifiable demographic information on the users involved in the calls, including location, gender, and age. Users do however have the option to opt out of these targeted ads, but will experience non-targeted ads.

Skype's new Conversation Ads are available in 55 countries and they have assured users that call quality will not change. Skype's Creative Acceptance Policy states that ads cannot expand beyond a 300x250 rectangle and cannot be larger than 40k. They will arrive in GIFs, Flash files and JPEGs. Animations have a time limit: 30 seconds, and can only loop three times while displayed.

Last updated: Apr 7, 2020 at 11:27 am CDT

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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