Romney uses targeted Google ads to counter Obama's Barnard commencement speech

Romney's campaign uses targeted ads to draw some attention away from Obama's speech.

@tracehagan
Published Mon, May 14 2012 4:31 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

President Obama has used technology to his advantage. Technology most likely won him the election in 2008 as he was able to reach out to the young, hip crowd through this new medium. His opponents, apparently, aren't as far behind as everyone thought as Romney's campaign has bought targeted ads to counter Obama's Barnard Collage commencement address.

Romney uses targeted Google ads to counter Obama's Barnard commencement speech | TweakTown.com

People who search Google for "barnard commencement" will end up seeing an ad like above if they live in the New York City. The ad links to Romney's website and is entitled "Obama's Wasteful Spending." The ads are targeted to the zip code where the college is located. This zip code happens to be 10027.

The 2012 presidential campaign has seen targeted advertising before, so this is just another example. Previous advertisements have been as narrowly focused as this in that they focused on a single zip code. While I'm not sure just how many people are going to see it, it seems like it could be a good way to take a bit of press away from Obama and the event.

NEWS SOURCE:politico.com

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

Related Tags

Newsletter Subscription

Latest News

View More News

Latest Reviews

View More Reviews

Latest Articles

View More Articles