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RIM hires two new senior executives, wants to regain lost market share

Research in Motion hires two new senior executives, hopes to regain lost market share from Google, A.

@anthony256
Published Thu, May 10 2012 3:21 AM CDT   |   Updated Tue, Nov 3 2020 12:28 PM CST

BlackBerry maker, Research in Motion (RIM) yesterday hired two new senior executives, with one of them taking the post of marketing chief as RIM hopes to regain market share that they lost to Apple's iPhone, and the various handsets that rock Google's Android OS.

RIM hires two new senior executives, wants to regain lost market share | TweakTown.com

RIM only recently announces losses mounting $125 million, as they battle declining smartphone sales. Compared to Q4 2011 where the company made a hefty $934 million profit, a drop to $125 million in losses is a stark change. At that time, RIM had just announced a management shakeup where we saw 20-year veteran Jim Baisillie step down from the board, as well as the CTO and COO for global operations leaving.

Who's the new chief marketing officer? Frank Boulben, who CEO Thorsten Heins describes as a critically important decision. Boulben leaves his previous position at LightSquared, where he was the executive vice president for strategy and marketing, with that company also struggling since Sprint left their partnership with the company after US regulators killed off plans it had for a nationwide broadband network.

The chief operating officer position goes to Kristian Tear, who previous held the position of executive vice president for Sony Mobile Communications, a unit of another struggling tech company, Sony Corporation. RIM CEO Thorsten Heins talks about the new recruits:

Kristian and Frank bring extensive knowledge of the rapidly changing wireless global market and will help RIM as we sharpen our focus on delivering long-term value to our stakeholders. Most importantly, both Kristian and Frank possess a keen understanding of the emerging trends in mobile communications and computing.

NEWS SOURCE:techspot.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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