Do you currently own stock? If not, is it because of all the fees and difficulties associated with buying and selling it? Well, it appears that shortly after Facebook goes public, you could be able to purchase stock in companies straight from their respective Facebook page without any fees or brokers. The minimum amount would be $10, so it's not like you have to spend a fortune to start.
All of this is according to former Facebook executive and current director at Loyal3 Chris Kelly. Loyal3 would like to point out that only 18% of American families own stock, a number which they hope to change with this CSOP, or customer stock ownership plan. Direct purchase isn't new, but few companies use it since it isn't cost efficient to oversee millions of tiny share holders.
Loyal3 hopes that by making ownership easy and without fees the average person will be more inclined to purchase stock. CEO Barry Schneider points out that ownership changes a persons point-of-view regarding an item. People usually care more about something they care than something they don't. Think about it, have you ever washed a rental car?
The ability to buy stock is believed to be available as early as June, but there will be a $2500 cap to discourage people from being daily traders. The idea looks good on the face. I mean, I would buy stock in companies if I didn't have to pay fees. But one has to wonder what could happen if everyone of these untrained stock owners decided to dump their stock on the same day...